Jay Shah, Chairman of the ICC, reflected that the Indian audience numbers were a testament to the continued popularity of the most traditional format of the game.
“The remarkable viewership numbers for the ICC World Test Championship Final, across both broadcast and digital platforms, are a powerful testament to the appeal of high-quality Test cricket and the elevated context of the WTC Final,” said Shah.
“This format continues to command a loyal and passionate global following and remains an integral part of our sport’s identity.
“What makes this success even more special is the enthusiasm shown by fans in regions beyond the two competing nations, reaffirming that cricket’s reach is truly international, and that the purest form of the game can thrive beyond national affiliations.”
Shah also paid tribute to the ICC’s partner for the quality of its marketing and coverage.
“A special mention to JioStar, whose innovative and immersive coverage, captured the drama, emotion, and atmosphere of the ‘Ultimate Test’ in a way that deeply resonated with audiences around the world.”
