Sanjog will commence his new role on 7 July and is keen to continue the recent growth of cricket around the world.
“It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost two billion fans worldwide,” he said.
“These are exciting times for the sport as marquee events grow in stature, commercial avenues widen and opportunities such as the women’s game scale in popularity. Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the Cricket movement around the world.
“I look forward to contributing to the next phase of cricket’s evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations.”
Sanjog began his career as a journalist and joined Star India (now JioStar) in 2010 and over the years, held multiple leadership roles across content, programming and strategy.
He became Head of Sports at Disney and Star India in 2020, playing a key role in scaling the Sports portfolio, including multi-language, digital-first and women-focused coverage.
He was appointed CEO of JioStar Sports in November 2024.
