JOIN OUR WHATSAPP CHANNEL
The media rights for Asian cricket in Pakistan have been sold to the state television for $5.2 million (approximately PKR 1.5 billion). These rights include two men’s Asia Cups.
According to details, the Asia Cup will be held in the UAE from September 9 to 28, featuring 19 matches. If both teams reach the final, three Pakistan-India matches are expected. Last year, the Asian Cricket Council (ACC) sold 8-year media rights (from 2024 to 2031) to Sony India for $170 million (approximately PKR 47.26 billion). These rights include four men’s and four women’s Asia Cups, as well as emerging tournaments, totaling 119 matches.
Sony India demanded $12 million for broadcasting rights in Pakistan for the two Asia Cups, but none of the three competing Pakistani channels were willing to pay such a high amount.
According to them, the current market conditions do not support heavy investments with assured profits. There was also discussion about forming a consortium among channels.
However, a major development occurred recently when Pakistan’s state television acquired the Asian cricket broadcasting rights from 2025 to 2027 for $5.2 million. Sony India is still negotiating with two private Pakistani channels, who may jointly purchase the rights. The Indian broadcaster aims to secure up to more $5 million from Pakistan.
The digital rights deal in Pakistan has already been finalized. It’s worth noting that Pakistan’s share in ACC media rights is approximately 25% (around $42.5 million). The digital rights are separate, and the majority of the revenue (around 65%) comes from India.
