The announcement comes on the back of ICC recently announcing partnerships with Hyundai Motor and AB InBev, further strengthening its impressive global commercial portfolio that includes Emirates, Aramco, DP World, Sobha and Coca-Cola, alongside Google and Unilever as partners for ICC women’s events.
“The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel and cultural components are essential too,” Mr. Sanjog Gupta, ICC CEO said.
“ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus and commitment to delivering elevated experiences make them a natural partner in our endeavour to grow the allure and make our fans’ journeys more enriching.”
Bringing together the worlds of cricket and travel, the partnership will leverage Marriott Bonvoy’s global footprint of more than 450 properties across key ICC event markets, to cater for fans, teams, officials and ICC stakeholders alike.
“Cricket’s dominance as a sport has the power to unite the fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members,” Mr. Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, said.
“Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch,” Mr. Satya Anand, President – Europe, Middle East and Africa, Marriott International, said
Those attending ICC tournaments will be able to stay across Marriott Bonvoy’s extensive portfolio and even access exclusive experiences through official travel packages available via ICC Travel and Tours. For more details, sign up here.
